PPC (Pay-Per-Click) advertising is a type of digital advertising where advertisers pay each time a user clicks on one of their ads. The most popular PPC advertising platforms are Google Ads and Bing Ads.

PPC advertising works by placing ads on search engine results pages (SERPs) and other websites. Advertisers bid on specific keywords, and the highest bidder's ad is shown to users when they search for those keywords.

The cost of PPC advertising depends on a variety of factors, including the platform you're advertising on, the keywords you're targeting, and the competition for those keywords. Advertisers can set a budget and bid amount for their ads, and the ad platform will charge them each time a user clicks on their ad.

PPC advertising can be a great way to increase your online visibility and attract more customers, but it's not always the right fit for every business. Your PPC agency can help you determine whether or not PPC advertising is the best choice for your business based on your goals, budget, and target audience.

The time it takes to see results from PPC advertising can vary depending on a variety of factors, including the platform you're advertising on, your budget, and the competition for your keywords. Your PPC agency can help you set realistic expectations and provide you with regular reports on your campaign's progress.

The success of a PPC advertising campaign can be measured using a variety of metrics, including click-through rate, conversion rate, cost per click, and return on ad spend. Your PPC agency can help you determine which metrics are most important for your business and provide you with regular reports to track your progress.

While it's possible to manage your own PPC advertising campaign, it can be a time-consuming and complex process. Working with a PPC agency can help ensure that your campaign is set up correctly and optimized for success, while allowing you to focus on running your business.